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MONTREAL, Nov. 20, 2019 /CNW Telbec/ - As the bold Quebec-based company GURU celebrates its 20th anniversary, a trailblazing pioneer in the organic energy drinks industry, it is proud to expand its innovative product line with the launch of GURU MATCHA, currently available Quebec.

GURU has a mission to clean up the seemingly toxic energy drink industry by providing consumers with beverages that are sourced from organic plants and low in calories. This year, GURU has created a new energy drink that both tastes great and is effective.


With a PhD in pharmacology, Luc Martin Privat, Vice-President of Research, Development & Innovation, and brewmaster at GURU, has mastered the art of blending botanicals. Looking to the traditions of the Far East for renewed inspiration, he crafted the new GURU Matcha based Japanese tea ceremonies, Buddhist culture, the energizing benefits of matcha tea, ginseng and monk fruit juice.


Matcha not only has the advantage of being naturally rich in caffeine, which promotes a boost in energy, but also in antioxidants. The organic matcha tea used in GURU Matcha comes directly from a Japanese agricultural producer and is categorized as "ceremonial" grade, that is, it bears the highest official quality designation in Japan.

The following Asian ingredients are added to the organic Japanese matcha:

  • Organic Panax Ginseng;
  • Concentrated monks fruit juice;
  • Organic Green tea


Carl Goyette, President and CEO of GURU, said that "twenty years ago, we were the forerunners in the natural and organic energy drinks industry. Today, we are transforming our industry which tends to use long lists of chemical ingredients. We are delighted to see the current trend among consumers to choose healthy, plant-based products."

GURU Organic Energy Drink has added a new flavour to its lineup, GURU Matcha. GURU Matcha is available today in Quebec. It contains 140 mg of caffeine (equivalent to one cup of coffee) and only 25 calories per 355 ml cans.

Click here to see how the new GURU Matcha looks.


EQA Header 600wOTTAWA, October 29, 2019 – Egg Farmers of Canada is partnering with Federated Co-operatives Limited (FCL) to launch the Egg Quality Assurance™ (EQA™) certification mark on select egg cartons in CO-OP® Food Stores in Western Canada this month. The EQA™ certification mark quickly showcases to customers that their eggs are produced locally by Canadian farmers upholding world leading animal welfare and food safety standards.

“We know Co-op customers care where their food comes from and how it’s produced,” said Ron Healey, Vice-President of Ag and Consumer Business at FCL. “We’re working with Egg Farmers of Canada and using the EQA™ certification mark to assure our customers that Canadian eggs can be trusted for being a high-quality product with consideration for animal welfare.”

Read more: Federated Co-operatives Limited adopts new Egg Quality Assurance™ certification mark

VANCOUVER, Oct. 31, 2019 /CNW/ - Else Nutrition Holdings Inc. ("Else Nutrition" or the "Company"), (TSX-V: BABY, OTC: BABYF), a company focused on developing and marketing a real alternative to dairy-based baby nutrition, is pleased to make the following announcement regarding its commitment to developing the next generation of clean label baby nutrition products.


  • Company's infant and baby toddler formulas are comprised of just 3 main ingredients made using clean, chemical-free process, by using 2 whole plants in their natural form.

Unlike many baby formulas, Else Nutrition's all-natural, 100% plant-based formula is being produced using a clean production process, transforming two whole plants, without chemically-breaking them up into derivatives, nor using chemical extraction of oils. Namely, the formula is devoid of highly-processed ingredients, purified oil blends, chemical protein isolates or hydrolysates. Additionally, the production process occurs without the addition of free amino acids, and no use of corn syrup solids.  The formula contains only 3 main ingredients (superfoods almonds and buckwheat, as well as tapioca) which comprise 97% of the formula.

"Our science-backed process is significantly different in that we utilize the whole almond and buckwheat plant, and through all-natural processes create an infant formula that imitates breast milk nutritional  composition values, and meets the strict WHO guidelines," stated Hamutal Yitzhak, Else Nutrition Co-Founder and CEO.

She added, "We've closely listened to parents and caregivers, and understand their deep-rooted need for nutritious and responsible, clean ingredient panel solutions for infants. We are committed to developing clean label baby and toddler nutrition, made with the cleanest process. We therefore take great care to use as few ingredients as possible, and ones that are nutritious and wholesome for children."

Else Nutrition's sustainable 100% plant-based, all-natural and organic baby formula is free of hormones, antibiotics, hexane, gluten, GMO, and solvents. The company will be launching its toddler formula & nutritional drink in North American market in Q2-2020, with plans to launch the infant formula in the coming years. 


Retail Cannabis Forum is back by popular demand with cannabis retailers and industry experts who will share their experiences, lessons learned, and the outlook on the expansion of the cannabis sector that will include edibles, extracts and topicals.

Read more: RCC Retail Cannabis Forum November 19, 2019

TORONTO, Oct. 17, 2019 /CNW/ - Today, Truss Beverage Co. announces a partnership with Flow Glow™ Beverages Inc. – the team behind Flow Alkaline Spring Water – to manufacture and distribute a CBD-infused spring water. Flow Glow™ Beverages' flavoured CBD-infused spring water will be one of six cannabis beverage brands within the Truss Beverage Co. product portfolio.

Backed by 150 years of beverage experience, Truss Beverage Co. is committed to developing a range of cannabis beverages that focus on great taste, consistency and choice.

"As a cannabis beverage specialist we're excited to partner with the team behind Flow Alkaline Spring Water, a beverage brand Canadians know and love, on a CBD-infused spring water to round-out our product portfolio for launch," says Brett Vye, CEO, Truss Beverage Co. "The newly formed Flow Glow™ Beverages Inc. will produce products that are an important part of our Truss beverage line-up. We can't wait to bring Flow Glow™ and our other Truss cannabis beverages to market."

Flow Glow™ is the first brand partnership for Truss Beverage Co., and will be one of six brands within the Truss beverage portfolio for launch. At launch, Flow Glow™ will be available in two flavours: Goji+Grapefruit and Raspberry+Lemon. Each flavour will contain 10mg of CBD.

"We know CBD products are in high demand in Canada, especially within the growing self-care space. The Truss product portfolio will include a range of products with CBD, THC or both," says Vye. "In line with our other Truss beverage offerings, Flow Glow™ offers new and existing cannabis consumers of legal age the opportunity to begin exploring the wonders of cannabis in a way that's right for them personally."

"With more than 80% of the Truss portfolio of products being low-to-mid level dose, we'll offer safe, consistent and unique beverages for every adult consumer and a full range of occasions," says Vye. "Flow Glow™ CBD spring water is just one of the wonderful new products Truss will be bringing to market for Canadians to enjoy and explore."

More about Flow Glow:

  • Includes natural spring water, whole grape extract, organic blue agave and natural ingredients and flavours
  • Flow Glow™ will be available in a paperboard Tetra Pak. The pack is nearly 70 per cent renewable-resource-based, 100 per cent recyclable and designed to have a low carbon footprint
  • Proudly manufactured in Belleville, Ontario
  • Planned national availability for December across Canada (retail availability and pricing will vary by province)

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