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May 15, 2019 (Burnaby, BC) – Pioneering plant-based beverage company Earth’s Own continues to push the boundaries of the humble but mighty oat, as it expands its plant-based beverage lineup to include a delicious new flavour, Chocolate Oat available in two sizes: 1.75L and 250mL single-serve.

The newest flavour adds to Earth’s Own’s existing portfolio of Unsweetened Original, Unsweetened Vanilla and the recently launched Oat Barista Edition, which was developed alongside expert baristas. The new products are now on shelves in major Canadian retailers along with brand new single-serve size cartons of the Original, Chocolate and Vanilla Oat beverages, which are school-safe, allergen-friendly and perfect for anyone on the go.

The newest product has been created as part of the company’s recent rebrand and active rallying call to lead the plant-based revolution. On a mission to change the world through a plant-based movement, Earth’s Own offers consumers an easy path to make sustainable beverage choices at a time when nearly half of Canadians want to incorporate more plant-based foods into their diets.

“We know the plant-based craze isn’t a passing diet trend or fad,” says Rex Sheehy, President of Earth’s Own. “Canadians are becoming increasingly earth conscious and aware that there is no plan B for the future of our planet. In addition to crafting great flavour and nutrient-packed beverages, we’re committed to improving sustainability. Earth’s Own oats are grown using seven times less water, create three times less greenhouse emissions than alternatives and are farmed right here in Canada, which makes it not just a healthy choice but a truly sustainable one.”

“Expanding our range is about inspiring people to make a better choice for themselves and the environment by providing a variety of plant-based beverages for everything - from lattes, to snack breaks, to school lunches and day trips.

Earth’s Own Chocolate Oat

Made from oats grown by Canadian farmers using just sunshine and rainwater, Earth’s Own Chocolate Oat has 50% less sugar than regular chocolate milk and packs in 4g of protein per serving, making it a delicious option for those looking to satisfy their sweet tooth without the guilt.

Prepared with fair trade camino cocoa, the deliciously sweet, allergen-friendly drink can be enjoyed straight out of the fridge, heated up for a decadent and creamy hot chocolate, or blended for a creamy milkshake.

Earth’s Own Single-Serve Oat Beverages

Offering the goodness of a third of a cup of oats in every serving, Earth’s Own Unsweetened Original, Vanilla and Chocolate Oat beverages now come in a 250mL single serve carton, which are also made from plants sourced from sustainable forests. These portable single serve packages are great for allergen-friendly school lunches and are a perfect handbag size for snacking on the go. Each single serve contains more protein (4g) and fiber (2g) than almond milk, along with a host of good nutrients including Vitamin A, Vitamin D, Vitamin B12, and Calcium.  

Earth’s Own’s range of plant-based beverages are Canadian, vegan friendly, Non-GMO Project verified and include organic product options. Eating more plant-based products means less greenhouse gas is emitted, there is reduced water and air pollution, and valuable land and water resources are protected. To see the full lineup of Earth’s Own products, including Oat, Almond, Cashew, Soy and Organic beverages, visit https://earthsown.com/. Earth’s Own is available for purchase at major Canadian retailers.

 
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April 1, 2019 (Burnaby, BC) – Pioneering plant-based beverage company,Earth’s Own, re-emerged today onto the market with a new design, simplified product line and a rallying call to join the plant-based revolution. Through this fresh re-brand and new eye-catching packaging, the Canadian-based company is educating the nation about the positive impact a plant-based lifestyle has on both the planet and people, and aims to ignite a movement change at a time when nearly half of Canadians want to incorporate more plant-based foods into their diets.

With research revealing that Canadians place a great deal of value on minimizing environmental impacts, Earth’s Own has also made a bold move to create all of its cartons from plants grown in sustainable forests and take a conscious stand against plastic containers.

“We’re on a mission to change the world through a plant-based movement,” says Rex Sheehy, President of Earth’s Own. “This commitment to the planet has run through the company since we first began in 1998. We want Canadians to choose plants over dairy  because a personal commitment to plant-based eating will make the biggest impact on the health and survival of the planet, and positively impact land and water usage. At Earth’s Own, it’s our goal to be a catalyst for change – and it’s time that we bring our passion to the forefront of our packaging and onto the supermarket shelves.”

To simplify the product offering, the company has consolidated its previous sub brands – So Nice, So Fresh and So Good – into one master Earth’s Own brand. This family of organic, non-dairy beverages now boast playful and hard-to-miss packaging, alongside a new logo and tagline “We dig plants.”

Earth’s Own range of non-dairy beverages are Canadian, vegan friendly, Non-GMO Project Verified and include organic product options. Eating more plant-based products over meat and dairy means less greenhouse gas is emitted, there is reduced water and air pollution, and valuable land and water resources are protected.

Sheehy continues: “Plant-based eating has a massive impact on the earth, and we realize we have an important role to play in educating and inspiring more Canadians to adopt a plant-based lifestyle for the sake of their health and that of the planet. This is so much more than great-looking new products. This is about bold messaging and about putting a stake in the ground for what we believe in. We invite anyone who shares our vision for a bright new future to join our cause.”

To support this vision, Earth’s Own is making an impact locally by supporting local school programs, like Growing Chefs, and community gardens in lower income neighbourhoods as a way to introduce plant-based eating to the masses. A new marketing campaign entitled “PLANTIFUL LIFE” showcases the importance and benefit of thinking plants-first; the community-based campaign launches in April and hopes to inspire a nation to take action in embracing a plant-based lifestyle.

Earth’s Own currently offers a whole range of Oat, Almond, Cashew, Soy and Organic plant-based beverages in 1.75-1.89L and 946 mL sizes. In April, it’s expanding the Oat beverage line-up to include Chocolate in 1.75 L and 250 mL, Barista Edition in 946 mL, and Unsweetened Original and Vanilla in new 250 mL sizes. Earth’s Own is available for purchase at major Canadian retailers.

 

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