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HUNTINGTON BEACH, CA., JANUARY 23, 2019 – Fresh on the heels of launching a highly-successful new line of Organic Edamame Spaghetti and Organic Edamame Fettuccine alterative pasta products, Seapoint Farms today further reinforces its stature as a true health food pioneer with the introduction of the world’s first-ever edamame-based rice substitute: Riced.

The announcement was made today by Kevin Cross and Laura Cross, co-founders of Seapoint Farms (, the largest  importer and manufacturer of edamame products in the United States.

Easy to prepare, packed with essential plant-based protein, truly delectable   and every bit as versatile and absorbent as traditional high-carb rice, Seapoint Farms’ new frozen Riced products are offered in two mouth-watering varieties: Riced Edamame and Riced Medley, featuring edamame, cauliflower and sweet potato.                                           

Offered at a MSRP of only $3.39, Riced products will be available beginning in mid-February at leading supermarkets and health food stores nationwide. Riced will also be sold on beginning in March.

Healthy Eating In The Very Best of Taste!                                                                                                                                          

With more and more consumers gravitating toward grain-free, plant-based protein and low-carb diets that require foregoing white rice (and even its healthier brown rice counterpart), the demand for a viable alternative that faithfully replicates the taste, texture and convenience of rice has never been greater.

Specially prepared to not only capture the timeless attributes of rice but to showcase the natural flavor and protein-rich benefits of edamame in a whole new way, 100% veggie-based Riced products are low in sodium and calories; high in protein; verified Non-GMO; vegan; and free of gluten, grains, trans fat, saturated fat and cholesterol. In addition, both new Riced varieties are rich in vitamins, with Riced Edamame containing 70mg or calcium and 440 mg of potassium per 85g serving; and Riced Medley containing 20 mg of calcium, 200 mg of potassium and 530 mcg of Vitamin A per 85g serving.

Ideal for home cooks yearning to prepare healthier alternatives to high-carb rice dishes, both Riced products can be enjoyed on their own or with a wide variety of main dishes, veggies and sauces.  

Commenting on the launch of the new Riced line, Seapoint Farms’ President Laura Cross said, “After exhaustive development both internally as well as with outside chefs and nutritionists, we believe Riced is a perfect alternative for any rice lover who’s looking to cut back on carbs and benefit from a more plant-based diet without sacrificing the flavor, versatility, affordability and convenience that’s made rice such a universal favorite for generations.”

Has Consumption of Rice Reached A Boiling Point?                                                                                                                 

Though a staple for centuries in Asia, many Western consumers have found white rice to be a poor choice when trying to maintain a healthy diet. Often over-processed to the point of losing virtually all of its nutritional value and mineral richness, white rice is packed with simple (or bad) carbs. What’s more, white rice can quickly spike up blood sugar levels and in turn cause sugar crashes and even overeating. 

Since white rice starch is also viscous (having a thick and sticky constituency), it’s harder to digest and can cause digestive discomforts, fatigue, and indigestion. In addition, white rice is also low in dietary fiber – an essential nutrient that aids in digestion and prevents heart disease. 

Nature’s Recipe For Healthier Eating                                                                                                                                  

Increasingly popular for its flavor, versatility and nutrition profile, edamame (ed-ah-MAH-may) are small green soybeans that come in pods like peas. Packed with all of the essential amino acids, edamame is an excellent   source of protein – especially for those who follow a plant-based diet. Better still, studies suggest that increasing consumption of plant-based foods such as edamame can help decrease the risk of obesity, heart disease  and diabetes.

Using only non-GMO soybeans,Seapoint Farms ensures that all of its products retain their naturally-occurring levels of healthful Isoflavones and include the same soy protein proven to reduce the risk of heart disease by lowering blood cholesterol.


Thyrodine® uses whole desiccated thyroid gland concentrate, from New Zealand non-GMO grass-fed bovine; non-medicated, hormone free and both BSE and TSE free. Thyrodine® design preserves the thyroid gland, without chemical residue, and purchasing from the same suppler for the last 20 years. A proprietary preparation formulated by a naturopathic doctor to offer safe and effective thyroid support.

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January 25, 2019

“Visit LIFE CHOICE product Education Session @ CHFA West!”

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January 25, 2019

In a new series of blogs, we’re taking an enhanced look at the individual trends we identified in the 2019 Nourish Trend Report. First up, let’s dig into plant-based diets and the shifts occurring throughout the food and beverage industry.

With increased access to alternative proteins and heightened consumer awareness, we’re foreseeing the blurring (and perhaps eventual removal?) of lines between vegan, vegetarian, flexitarian, and true omnivorous eating.

Shedding labels and old ways of thinking

Many modern consumers dip in and out of each category, dropping fixed diet-based labels for values-led eating resulting in a blended approach. The overall result is the majority of us are reducing our meat consumption, but not eliminating it entirely. Why? The top 3 reasons cited in a Dalhousie University study are animal welfare, environmental concerns, and health benefits. Interestingly, this trend is occurring across cultures and across generations. Perhaps eating less meat was one of your resolutions for the new year?

The shift has moved beyond being a consumer-led movement; even governments, despite some intense lobbying from the meat industry, are starting to recommend lower meat consumption. Since we published the Trend Report, a new version of Canada’s Food Guide came out, and it's shifting our focus from meat and dairy to vegetables, grains, and more plant-based protein. It also move away from prescribing portions and servings, instead offering suggestions like, “limit consumption of processed foods”, and “eat with others”.

And, what’s a trend without a catchy name? You may have seen “Veganuary” popping up on social in Canada recently. Launched in the UK in January 2014, Veganuary(pronounced vee-GAN-uary) is a registered charity that encourages people to adopt a vegan lifestyle for the month. While it’s showing up more in searches each year, searches around “flexitarian” dwarf them by comparison, further backing up the trend towards a blended diet.

Food biz trying to get ahead of the plant-based curve

Major players in every segment of the food and beverage industry are now hopping on the bandwagon. The expectation is that this trend will be a plant-based cash cow.

Taco Bell US is testing a vegetarian menu and became the first QSR (Quick Serve Restaurant) to be certified by the American Vegetarian Association. It’s a logical extension of an already veg-heavy menu (think guacamole and salsa) and makes meatless meals accessible to the masses.

Nestlé is pushing hard into vegan territory with its launch of the meatless Incredible Burger (watch out, Impossible Burger!). It’s part of the Swiss giant's plan to create a $1 billion business out of animal-free products.  

Not to be outdone in the juggernaut category, Unilever’s buyout of Vegetarian Butcher is the latest step on its, “journey towards more plant-based journey food.” Their goal: become the largest butcher in the world – which seems just a bit ironic!

Speaking of ironic, here at home, Canadian meat purveyor Greenfield Natural Meat Co. kicked off its Meatless Monday campaign just last year. Encouraging customers to forgo meat on Mondays, the high-end butcher cites the harmful environmental impact of meat production. As well as encouraging customers to share their pledge on social media, the company covers up product photos of its meat on its website every Monday. It sounds counterintuitive, but the results have been positive.

Want to know more about this and other trends, and how they’re going to affect your business? Download your free copy of the 2019 Nourish Trend Report today, including a trio of trends of specific interest to the Agri-food industry. It’s essential information that we’re happy to share to help you shift into high gear.


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