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VANCOUVER, Feb. 4, 2020 /CNW/ - ELSE NUTRITION HOLDINGS INC. (TSX-V: BABY) (OTCQB: BABYF) ("Else", "Else Nutrition", or the "Company"), a company focused on developing and marketing a real alternative to dairy-based infant nutrition, is pleased to announce that it has signed a 5-year production Memorandum of Understanding (MOU) with a leading U.S. based organic baby formula producer ("Manufacturing Partner").

Else Nutrition plans to produce its proprietary powder for infant, toddler formula and children's nutritional drinks at a new, state-of-the-art, infant nutrition facility. Else Nutrition will invest approximately USD $500,000 for a dedicated packaging and manufacturing line for its products.

Else Nutrition and the Manufacturing Partner expect to complete and sign a definitive production agreement in Q1-2020.

"After a rigorous selection process, we are delighted to enter into this production MOU, as it will allow us to ensure the highest quality and purity standards for Else formula. This world class facility provides for hands-on monitoring of each batch, ensuring increased testing accuracy and the highest quality in finished products. Producing in a facility dedicated to making baby formula has far reaching implications for quality and cleanliness," stated Ms. Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "Having such high-caliber long-term production in the U.S. ensures we can efficiently meet future demand in this key global market while adhering to our strict quality standards," she added.

Else Nutrition's first products: plant-based, non-dairy, non-soy toddler formula and children's nutritional drinks, are expected to launch in the U.S. in Q2-2020.