You are here:   HomeNews ReleasesBaby Gourmet expands its social good program with a national donation of 161k Slammers Snacks ($150,000 retail) to food banks across Canada

Wednesday, August 14, 2019 (Calgary, Alberta) – This week Canada’s leading organic baby food, snack and beverage brand, Baby Gourmet, is expanding the reach of its social good program, Heart of Baby Gourmet (HOBG) with a donation of $150,000 worth of its Slammers Snacks, organic snack pouches to charities that assist families and children in the Calgary and Toronto areas (click here for images).

Totalling 161,000 pouches, product has been split between the Calgary Food Bank and Daily Bread Food Bank in Toronto, both receiving 60,480 pouches and The Salvation Army, which received 40,040 pouches. The Salvation Army will utilize the pouches as part of its Filling Backpacks for Back-To-School Program, ensuring each student is provided with the same opportunity to learn.

“In 2018 The Salvation Army provided 3.2 Million free meals to Canadians in need. As we approach the beginning of a new school year, we realize that almost 1 in 5 children in Ontario are living in poverty and as such may not be eating nutritious meals that will allow them to achieve their full potential in school. Thanks to Baby Gourmet, this significant donation of Baby Gourmet Slammers Snacks will help us provide healthy nutritious food to many children. These snacks will be distributed out across the GTA through our food banks and also through our back to school programs that help families ensure their children have the supplies they need to enter the new school year." – Rob Kerr, Major, Divisional Secretary for Public Relations, Salvation Army.

Heart of Baby Gourmet launched its 2019 program with a donation to local Calgary non-profit, Inn from the Cold which included 20 boxes of Baby Gourmet’s Puffies, an organic quinoa snack. Since its unofficial launch in 2013, HOBG has continued to expand and support various community organizations on a national scale.

“Heart of Baby Gourmet was created to make our food accessible to everyone and is our way of giving back,” said Jen Carlson, Co-Founder of Baby Gourmet. “We’re incredibly grateful to partner with these amazing organizations andnot only make a huge difference to families and youth in need of nutritious meals, but to also encourage other local and regional businesses to join in the cause.”

When school is out, the stress and pressure on parents to feed their children multiplies. Without meal and snack programs, parents have to find alternative ways to provide food for their families and many rely on the support of food banks. At a time of year when our food stock is low, this generous and timely donation from Baby Gourmet will help to supplement hampers that will be going out to families in need all across the city.” – Neil Hetherington, CEO at Daily Bread.

“This generous donation will go a long way in meeting the needs of our Weekends & More program. Filling more than 8,600 kid-friendly hampers in a school year means Heart of Baby Gourmet is making sure students are getting the nutritious food they need on the weekends." – Shawna Ogston, Communications & Media Relations Supervisor, Calgary Food Bank.

To date, Heart of Baby Gourmet has donated 507,143 meals, with a mission to reach one million meals donated by 2025.