HUNTINGTON BEACH, CA., JANUARY 23, 2019 – Fresh on the heels of launching a highly-successful new line of Organic Edamame Spaghetti and Organic Edamame Fettuccine alterative pasta products, Seapoint Farms today further reinforces its stature as a true health food pioneer with the introduction of the world’s first-ever edamame-based rice substitute: Riced.
The announcement was made today by Kevin Cross and Laura Cross, co-founders of Seapoint Farms (www.seapointfarms.com), the largest importer and manufacturer of edamame products in the United States.
Easy to prepare, packed with essential plant-based protein, truly delectable and every bit as versatile and absorbent as traditional high-carb rice, Seapoint Farms’ new frozen Riced products are offered in two mouth-watering varieties: Riced Edamame and Riced Medley, featuring edamame, cauliflower and sweet potato.
Offered at a MSRP of only $3.39, Riced products will be available beginning in mid-February at leading supermarkets and health food stores nationwide. Riced will also be sold on Amazon.com beginning in March.
Healthy Eating In The Very Best of Taste!
With more and more consumers gravitating toward grain-free, plant-based protein and low-carb diets that require foregoing white rice (and even its healthier brown rice counterpart), the demand for a viable alternative that faithfully replicates the taste, texture and convenience of rice has never been greater.
Specially prepared to not only capture the timeless attributes of rice but to showcase the natural flavor and protein-rich benefits of edamame in a whole new way, 100% veggie-based Riced products are low in sodium and calories; high in protein; verified Non-GMO; vegan; and free of gluten, grains, trans fat, saturated fat and cholesterol. In addition, both new Riced varieties are rich in vitamins, with Riced Edamame containing 70mg or calcium and 440 mg of potassium per 85g serving; and Riced Medley containing 20 mg of calcium, 200 mg of potassium and 530 mcg of Vitamin A per 85g serving.
Ideal for home cooks yearning to prepare healthier alternatives to high-carb rice dishes, both Riced products can be enjoyed on their own or with a wide variety of main dishes, veggies and sauces.
Commenting on the launch of the new Riced line, Seapoint Farms’ President Laura Cross said, “After exhaustive development both internally as well as with outside chefs and nutritionists, we believe Riced is a perfect alternative for any rice lover who’s looking to cut back on carbs and benefit from a more plant-based diet without sacrificing the flavor, versatility, affordability and convenience that’s made rice such a universal favorite for generations.”
Has Consumption of Rice Reached A Boiling Point?
Though a staple for centuries in Asia, many Western consumers have found white rice to be a poor choice when trying to maintain a healthy diet. Often over-processed to the point of losing virtually all of its nutritional value and mineral richness, white rice is packed with simple (or bad) carbs. What’s more, white rice can quickly spike up blood sugar levels and in turn cause sugar crashes and even overeating.
Since white rice starch is also viscous (having a thick and sticky constituency), it’s harder to digest and can cause digestive discomforts, fatigue, and indigestion. In addition, white rice is also low in dietary fiber – an essential nutrient that aids in digestion and prevents heart disease.
Nature’s Recipe For Healthier Eating
Increasingly popular for its flavor, versatility and nutrition profile, edamame (ed-ah-MAH-may) are small green soybeans that come in pods like peas. Packed with all of the essential amino acids, edamame is an excellent source of protein – especially for those who follow a plant-based diet. Better still, studies suggest that increasing consumption of plant-based foods such as edamame can help decrease the risk of obesity, heart disease and diabetes.
Using only non-GMO soybeans,Seapoint Farms ensures that all of its products retain their naturally-occurring levels of healthful Isoflavones and include the same soy protein proven to reduce the risk of heart disease by lowering blood cholesterol.
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