You are here:   HomeNews Releases

CHICAGO, March 16, 2018 /PRNewswire/ --, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, today released its top brand trends from Natural Products Expo West 2018. This year's event drew more than 3,500 exhibitors showcasing the latest natural, organic and healthy products. Also on display were the strategies brands are using today to propel these products into consumers' hands tomorrow.  

"Most attendees walking the floor at Expo West are excited to try what's inside each new product package. We're the ones fixated on the actual packaging, the brand's story, how they're engaging with consumers," said SRW founder Kate Weidner. "We observed a few clear themes for how brands across all segments are successfully positioning and promoting themselves, and where they still have room to grow."

  • Allies instead of adversaries – Natural food brands are beginning to band together. Brands that often vie for the same consumers are putting the competition aside to partner up on everything from shared booth space to giveaways and social media promotions. This camaraderie was a recipe for success at the show, helping brands stand out by standing together. One example: Simple Mills, the fastest-growing brand in natural baking mixes and crackers, partnered with Malk Organics and Chameleon Cold-Brew coffee to host a hopping milk and cookies happy hour.
  • Founders at the forefront – Founders continue to cultivate their own thought leadership platforms and are becoming, in many cases, separate entities from their brands. As Expo West continues to grow, so do the celebrity personas of many natural food brand founders. While these personalities continued to draw booth traffic, relative newcomers are establishing themselves as thought leaders in entrepreneurship, sustainability and other arenas outside natural products to reach more investors, consumers and partners.
  • Branding beyond the booth – As in years past, there was no shortage of innovative and eye-catching booth designs, marketing materials and swag. Where many brands still struggle is with weaving a cohesive story throughout all assets – from their booth and printed materials to digital and social properties. The most brilliantly conceived brand activation can fall flat if the messaging and aesthetic from the show floor is not mirrored on their website and social media pages.
  • On a mission for more – There was an increased focus on lofty – and important – goals like improving global health, sustainability and diversity. But much of the dialogue and action was at an individual brand level. Natural Products Expo convenes the greatest minds from the food industry and beyond, and it's leaving brands wondering: how can we start harnessing our collective knowledge to work toward these goals, together?
  • Engaging the experts – As more natural products brands move from start-up to mainstream, they are also moving away from a "we can do it all ourselves" mentality with their marketing – and it shows. There was a flurry of quality content coming out of the Expo, particularly on social channels. Brands are seeing the power of social media and are no longer viewing community management as a task for an intern. Increasingly, they are partnering with content experts who understand how to use social channels to drive business growth.

For more insights and images from Expo West 2018, or to learn more about SRW, visit

Download this file (MSPrebiotic News Release FINAL.pdf)MSPrebiotic News Release FINAL.pdf[ ]473 kB

DENVER, CO, Feb. 6, 2018 - WillPower Products today announced the launch of its crowdfunding campaign for the world’s first line of industrial hemp dietary supplement protein powders for performance and wellness, ReGenPCR. A complete grass fed whey protein blend, ReGenPCR will be available in cinnamon cocoa or vanilla flavors ideal for keeping an active, fitness-focused lifestyle. 

ReGen is a protein powder dietary supplement that delivers the most advanced, highest quality industrial hemp oil containing the full entourage of naturally occurring phytocannabinoids, including cannabidiol, sourced domestically in beautiful Colorado. ReGen provides 20g grass fed whey, 20mg cannabinoids, and 6g BCAA’s. 

"With the rise in popularity in CBD products, we have reached an important milestone in the sports and fitness health industry by introducing the first phytocannabinoid industrial hemp oil infused protein powder to market,” said Will Carr, founder of WillPower Products. “We are dedicated and committed to bringing the highest quality industrial hemp sports and fitness dietary supplements to market.”

After being denied acceptance to crowdfund on Kickstarter, WillPower Products has now launched a private crowdfunding campaign exclusively to consumers online. First backed users will get an exclusive look into WillPower’s ReGenPCR by receiving a jug (NET WT. 480G/1.06LBS) in either Cinnamon Cocoa or Vanilla flavors with a $65.00 donation. Users contributing $120.00 will receive two jugs of ReGenPCR, one of each flavor. Top donors ($135 or more) to the crowdfunding campaign will not only receive ReGenPCR product, but also a custom branded WillPower Shaker for on-the-go fitness enthusiasts. WillPower is scheduled to ship ReGenPCR products both domestically and internationally late March of 2018. For more information on WillPower Products and to support their crowdfunding campaign, visit:

Visit for more information, or follow them on Facebook, Instagram or Twitter


VANCOUVER, Feb. 6, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or the "Company") (CSE: VIDA; OTCPK: PHVAF) is pleased to report the formal appointment of Mr. Michael Cornwell to the senior executive team as Chief Marketing Officer (CMO). Mr. Cornwell is a former Chief Marketing Officer for Samsung and Microsoft and Marketing Director at Red Bull Canada and will commence the role of CMO at Phivida on February 15th, 2018. 

Mr. Cornwell has extensive expertise in; brand marketing, new product development, corporate communications, digital marketing, and advertising for globally recognized brands. At Red Bull, Mr. Cornwell managed the company's Western Canadian business operation and was responsible for marketing, channel sales and distribution and supplier relationships along with managing its brand and experiential marketing team. The original Red Bull Canada team were part of growing the energy drink category in Canada and they established the Red Bull brand as a leader in the category through aspirational and experiential marketing strategies.

During his tenure at Samsung and Microsoft, Cornwell managed the executive leadership of the marketing department and contributed to significant marketing share and revenue growth exceeding USD $500 million.

"I am excited to join Phivida as we develop and build the business around a new growth category of CBD infused functional foods and beverages. Mr. Cornwell said. "Phivida is well-positioned as consumer markets trend towards organic, plant-based nutrition and supplements. Phivida's CBD infused product offerings are on trend and exciting and I'm eager to contribute the company's long-term success within the global marketplace."

Mr. Cornwell will design and implement the overarching brand marketing strategy to drive new marketshare for Phivida's cannabidiol (CBD) infused functional foods, beverages and clinical products. He will work closely with senior management, and operations, reporting directly to the Chief Executive Officer and the Board of Directors.

Phivida CEO John Belfontaine states; "we are proud to welcome Mr. Cornwell to our C+ class executive team. Michael's depth of experience is evidenced by his proven success in building exceptional lifestyle consumer brands at Red Bull, Samsung and Microsoft. Phivida will seek to continue adding world class senior executives to its management team in an effort to capture a leadership share of the global CBD industry."


Page 1 of 3

<< Start < Prev 1 2 3 Next > End >>